Billboard Design Examples

Billboard Design Examples

Billboard Design Examples

Definition of Graphic Design

Graphic design is a form of communication that conveys a specific message to specific audiences through the means of words and type, images and other graphic elements and layout. Graphic design is a mixture of art and business. Taking an artistic vision and applying it practically within a world of planning, client needs, budgets and materials. All graphic design employs the theories of art, but its main purpose is to be useful and functional.

What a Graphic Designer Does

A graphic designer, or graphic artist, effectively disseminates information in an attractive way that is easy for the audience to understand and has 2 linked goals: communicating a message to an audience and creating designs that have an impact.

The graphic designer is the liaison between the client, who wants to communicate an idea, and the audience, who may or may not be willing to receive it. Graphic designers through their visual work inform, sell or persuade audiences on behalf of their clients.