How often do people say they want to do something creative? Creative careers, however, are notoriously hard to get into. Graphic design is a typical example. As publications manager, Richard Wesson, says, “It’s an incredibly oversubscribed industry. Which means you have to do the right things to succeed.”

What Do Graphic Designers Do?

Graphic designers generate visual content using text and images, working within guidelines set by clients. Content is used in a variety of environments such as magazines and websites. Ideas are generated and developed using sketchbooks and artwork as well as, increasingly, specialist computer software.

James Allwright, head of design for a specialist provider says, “There’s a lot of time when you sit around thinking of concepts. Your research isn’t always computer based – hopefully you’ve got a sketch book and you use that – but because of the current sophistication of graphics packages, it isn’t long before you want to get on the computer and start visualising things.”

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